Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The main findings: your homepage ranks first for "solar panels tipperary" and carries almost all of your traffic on that one search. Meanwhile you have a dedicated page built for the exact same phrase sitting at 29th, and a third page competing for it too, at 60th. And a section on your homepage headed "What Our Customers Have to Say" loads with no reviews under it at all, even though your reviews exist and are real. It's all detailed below, with what to do about each one.
Your site ranks for 23 searches in Ireland. Nearly all your traffic comes from a single search, and instead of one strong page owning it, you have three pages splitting the credit.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels tipperary (homepage) | 210 | 1st. Carries almost all your traffic. | 1st |
| solar panels tipperary (dedicated page) | 210 | 29th. This is the page that should own the term. | 29th |
| solar panels tipperary (third page) | 210 | 60th. A third page also competing. | 60th |
| solar panels for schools | 590 | 38th. | 38th |
| seai grants solar panels | 320 | 59th. | 59th |
Ranking first for your own county is a genuine win, and it's carrying the site almost single handed. The problem is what's happening underneath it: a page you built specifically to target "solar panels tipperary" is losing to your own homepage, and a third page is in the mix too. When three of your own pages target the same phrase, Google splits its confidence between them instead of putting its full weight behind one.
The homepage win proves the site can rank. These are the specific gaps stopping it from ranking for more, and from converting the visitors it already gets.
This is not a design problem. You have a real drone video, real project photos and a working finance option on the homepage already. These are structural fixes, consolidating pages, fixing a broken section, tidying old files, and they're steady monthly work, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the monthly work that moves the numbers.
"Solar panels for schools" and "seai grants solar panels" add up to around 900 people a month typing those words into Google, on top of the Tipperary search you already own. Right now you capture almost none of that 900. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your keyword count fell 4.2% over the last month. A site winning first place on its main search should be gaining ground, not losing it, and cannibalized pages are one of the more common reasons a ranking like this slips instead of grows.